Throughout my career, I've been drawn to opportunities that sit at the intersection of culture, commerce, and business growth.
Whether launching new platforms, developing partnerships, or driving transformation initiatives, I've focused on commercial initiatives that help organizations evolve in changing markets.
Today, I serve as Senior Vice President of Revenue at Emerald, helping drive commercial strategy, operational effectiveness, and growth initiatives across a portfolio of market-leading event and media brands.
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I help organizations accelerate growth through commercial strategy, operational alignment, revenue optimization, and scalable execution.
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I believe the strongest brands create value year-round. My work focuses on integrating events, content, marketing, and community into connected growth platforms.
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I help sales organizations become more consistent, scalable, and customer-focused through go-to-market strategy, operational alignment, enablement, and revenue operations.
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My experience spans launching, scaling, and repositioning event, media, and experiential platforms across fashion, sports, technology, design, and emerging industries.
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I've built partnerships with global brands, leagues, media companies, agencies, and startups by identifying shared opportunities, creating mutual value, and aligning strategic objectives.
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Great businesses create value through meaningful experiences, strong relationships, and environments where people can learn, connect, and do business.
Featured Work
Commercial Transformation & Revenue Leadership
Lead enterprise-wide commercial transformation initiatives across integrated event and media businesses, focused on modernizing go-to-market strategy, sales execution, revenue operations, forecasting discipline, and commercial effectiveness.
Responsible for revenue strategy and portfolio performance while helping drive organizational alignment, operational discipline, talent development, and long-term value creation across Emerald's business portfolio.
NBA Con
Oversaw strategy and launch execution for NBA Con, a first-of-its-kind convention bringing together basketball, culture, fashion, music, and entertainment through brand partnerships, talent integration, and fan engagement in Las Vegas.
WNBA Live
Led strategy and launch execution for the inaugural WNBA Live during WNBA All-Star Weekend, helping establish a new experience centered around women's basketball, culture, storytelling, and fan participation.
MAGIC Digital Transformation
Helped lead the transition of MAGIC, PROJECT, and COTERIE into digital trade event experiences during the COVID-19 pandemic, developing new engagement formats, partnership activations, and buyer programs designed to preserve customer relationships and commercial value while live events were paused globally.
Project ETHOS
Founded and scaled a live events platform at the intersection of fashion, music, art, and culture through experiential programming, strategic partnerships, sponsorship development, and emerging talent discovery.
In the news.
USA Today
From AI to protein. Trends you could see at your pizzeria in 2026
The New York Times
Inside the N.B.A.’s version of Comic-Con
Sourcing Journal
PROJECT DIGITAL Puts Focus on Facilitating Quality Connections
Highsnobiety
An Inside Look at Our Partnership With PROJECT N:OW Las Vegas
Perspective
The most successful organizations continuously evolve. They adapt to changing markets, embrace innovation, and remain focused on creating meaningful value for customers, employees, and partners.
I believe lasting growth comes from clear strategy, operational discipline, strong execution, and long-term relationships.